Influence (Classic Edition) Shocking Social Psychology Works Marketing Management Readings

Product Description - Influence (Classic Edition)

Influence (Classic Edition) is a groundbreaking work in the field of social psychology by author Robert Cialdini, exploring the psychological mechanisms of influence and persuasion. This book reveals how understanding the motives behind human behavior can effectively sway others in various contexts. It is not only a crucial reference for marketing and management but also a must-read for anyone looking to enhance their persuasive abilities.

Product Features:

• Profound Insights: Through rich case studies and research, Cialdini analyzes six key principles of influence, including reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.
• Practical Applications: This book is relevant not only for marketing and management but also helps individuals improve their communication and persuasion skills in everyday life.
• Classic Status: As a seminal work in the fields of influence and persuasion, it is widely utilized in business, psychology, and social sciences.
• Elegant Design: Featuring high-quality binding and layout, it is perfect for gifting or personal collection, appealing to anyone interested in psychology and interpersonal relationships.