The Tipping Point: How Little Things Can Make a Big Difference
Product Description
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell is a classic work that explores how trends and phenomena spread through society. The book reveals how small changes can trigger significant social transformations at the right moment. Gladwell analyzes three key factors—"the Law of the Few," "the Stickiness Factor," and "the Power of Context"—and illustrates their importance in the spread of ideas and trends through compelling case studies. This book is not only a classic in communication theory but also a crucial reference in marketing and sociology.
Key Features
- Newly Revised Edition: Updated content and case studies to reflect modern communication dynamics.
- Classic Communication Theory: In-depth analysis of how to leverage communication principles to create trends.
- Rich Case Studies: Provides real-world examples that uncover the mechanisms and patterns behind trends.
Recommended for
Ideal for readers interested in communication studies, marketing, and sociology, as well as professionals looking to understand trends and social dynamics.
