Banner (Héng Fú)
Banner (Héng Fú)
A Banner (Héng Fú) is a common form of Chinese calligraphy, similar to a horizontal scroll but wider in proportion. It is typically used for shorter or more concise text. Banners are often used in celebrations, event promotions, or as decorations, offering a spacious and relaxed visual effect. Traditional banners are generally written with a brush, but they can also be printed. The content of a banner can range from blessings, slogans, maxims, to business advertisements, making it suitable for various occasions.
Artistic Characteristics
- Horizontal Layout: The text on a banner is typically arranged horizontally, creating an open and free visual effect.
- Concise Content: Banners are suitable for writing short, direct sentences or slogans, often carrying a clear purpose of blessing, encouragement, or promotion.
- Wide Application: Banners are used not only in cultural events and festive occasions but also in business promotions, exhibitions, and openings.
Common Uses
Banners are commonly hung in front of stages, at exhibitions, outside stores, or during large celebrations, serving as both decorations and promotional tools, effectively drawing attention and conveying key messages or well-wishes.
