Marketing Management (16th Edition)
Product Description
Marketing Management (16th Edition) is a classic work by Philip Kotler, known as the father of modern marketing. This book delves into the fundamental theories and practices of marketing, providing comprehensive guidance for marketing practitioners. As an authoritative reference in marketing management, it covers essential topics such as market analysis, strategic planning, and marketing mix, making it a must-read for learning and practicing modern marketing.
Key Features
- Authority: Author Philip Kotler is a leading figure in the marketing field, and his theories and practical experiences are highly regarded.
- Systematic Content: Covers all aspects of marketing, including market research, product management, pricing strategies, channel management, and promotional strategies, providing a comprehensive view.
- Practical Case Studies: The book includes numerous real-world case studies, helping readers apply theories to practice and better understand the formulation and execution of marketing strategies.
- Latest Market Trends: The 16th edition updates new trends and technologies in the marketing field, reflecting changes in today's business environment.
Recommended for
Ideal for marketing students, professionals, business managers, and anyone interested in marketing.
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